A new paradigm for business creativity change is coming faster than ever before and in order for you to thrive in a. Instead of talking in broad, vague concepts, it gets to practical matters right away. When bic, manufacturer of disposable ballpoint pens, wanted t. A new paradigm for business creativity by alan iny at indigo. A new paradigm for business creativity change is coming faster than ever before and in order for you to thrive in a world with accelerating change, then you. Use features like bookmarks, note taking and highlighting while reading thinking in new boxes. A new paradigm for business creativity audio download. And simply thinking out of the box is not the answer. Its important not to limit your creativity by discarding ideas before they have a. This book is a mustread for people living and working in todays competitive environment. Just look at bic, a company that up to the 1970s defined itself as a. It needs to start thinking in new boxes a revolutionary process for sustainable creativity from two strategic innovation experts from the boston consulting group bcg.
A new paradigm for business creativity free book online. But to become more creative, we need to understand how our minds work. While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself. When people think in new boxes, they learn how to ask the right questions in order to open up the most promising doors to creativity, innovation, and opportunity. Free shipping and pickup in store on eligible orders. When people think in new boxes, they learn how to ask the right questions in order to open. Thats what leaders of the bic company did when they moved their thinking. Thinking in new boxes how to bring fundamental change to your business t he ability to survive in a world of accelerating change and challenge calls for ever greater creativity in our thinking. Download it once and read it on your kindle device, pc, phones or tablets. Thinking in new boxes is a fivestep guide that leverages the authors deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures.